Mark Lefko: Do Well By Doing Good - The Sustainable Living Podcast Mark Lefko: Do Well By Doing Good - The Sustainable Living Podcast

Episode 94

Mark Lefko, Author of Global Sustainability

Mark Lefko is the author of Global Sustainability – 21 Leading CEOs Show How To do Well By Doing Good

If you have listened for a while to our podcast, you know that we talk a lot about small steps towards a more sustainable life we all can implement. All these individual actions together have the potential to make a big differenMark Lefko, Author of Global Sustainabilityce.

Mark Lefko has a different approach. His goal is to influence big companies to do better. That doesn’t mean to make more money – at least not exclusively.

Mark is deeply committed to teaching CEOs about the benefit of the Triple Bottom Line. Each action must be good for the people, good for the planet and bring profit.

Many see big industry as the enemy. But how would the world look like if the large corporations become leaders in people care and earth care? Pretty good, I say.

What is Global Sustainability?

Here is Mark’s answer to the question “What is global sustainability?”

Lefko: “For me, global sustainability means that everyone on our planet not only has the resources they need to survive but also to thrive over the long run. And if we want to do that,  we need to tackle a  range of issues that include extreme poverty,  inequality, and injustice.  That’s  why global  sustainability is  more than  just an environmental  issue:  it includes other critical aspects such as financial and social sustainability as well.”

Let’s wish Mark lots of success in his mission.

The CEO’s

In his book, Global Sustainability, Mark interviews 21 CEOs of large companies. See the list below.

CEOs interviewed in the book:                                AuthorPhoto_MarkLefko

Richard Branson, Founder, Virgin Group

Paul Polman, CEO, Unilever

Ann Sherry, CEO, Carnival Australia

Andrew Liveris, CEO, The Dow Chemical Company

Cyrus Mistry, Chairman, Tata Group

Guilherme Leal, Co-Chairman, Natura

Walter Robb, Co-CEO, Whole Foods Market

Jon Provisor, CIO, Guidance Production

Mike Kaplan, President and CEO, Aspen Ski Company

Mike Sangiacomo, CEO, Recology

Phil Clothier, CEO, Barrett Values Centre

Marc Benioff, CEO, Salesforce.com

Dave MacLennan, CEO, Cargill

Blake Mycoskie, Founder, TOMS Shoes

Francois-Henri Pinault, Chairman and CEO, Kering

Seth Goldman, CEO, Honest Tea

Feike Sijbesma, CEO, DSM

David Griswold, CEO, Sustainable Harvest Coffee Importers

Frank Dulcich,Presidentand CEO, Pacific Seafood Company

Ryan Devlin, Co-Founder, This Bar Saves Lives

Tom Szaky, Founder and CEO, TerraCycle

Information about Mark Lefko

Information about Mark Lefko from his press release:

AuthorPhotoMarkLefko presentsMARK LEFKO has coached and mentored more than 100 CEOs and company presidents, bringing with him 35 years of real-world C-level business experience. A thought leader in the fields of leadership and sustainability, Lefko serves on several advisory boards and is known for his high-energy, insightful speaking engagements. As the Founder and CEO of Lefko Group, one of the nation’s leading facilitation firms, he has led countless strategic planning retreats, corporate think tanks, roundtables and peer groups. “Global Sustainability,” Mark’s second book, aims to inspire executives to rally around the concept of doing well while doing good. He lives in Los Angeles, California. Learn more at http://marklefko.com and #DoWellDoingGood

How to Buy the Book

BookCover_GlobalSustainability Mark LefkoIn our interview, Mark was encouraging all of us to buy local whenever possible. So, if you have a local bookstore, please ask them to order it for you. It is a very interesting read and gives us a lot to think about – including how consumer behavior influences the actions of the corporations.

However, if you are a die-hard Amazon fan, the next best option for the sustainably-minded consumer is to buy the kindle version. We are affiliates and by clicking this link, you are supporting us as well: Global Sustainability on Amazon

The next best thing is to buy the hardcover version and donate it to your local library after you finished reading it.

 

 

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If you are interested in a completely different approach to the economy, you might enjoy the following episodes.

What is a Gift Economy?

Organizing an Economic Transition

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